Privacy Policy

Privacy Statement Summary

In this Privacy Policy (“Policy“), we provide details about how PV Fit Ltd, also known as Genfit (“we”/ “us” / “our”), collects, uses, and shares your information. We are located at Evans Business Centre, Minerva Avenue, Chester, CH1 4QL.

This Policy is relevant when we act as a Data Controller, meaning we determine how and why personal data, such as that of our website visitors, service users, clients, partners, etc., is processed.

Who Will Use My Data?

PV Fit Ltd t/a Genfit

What For?

We will store and process your data in order to allow us to provide our products and services. This includes managing customer accounts, processing orders, and ensuring the delivery of requested products and services.

If you contact us we may use personal data to send relevant information, such as updates, offers, and related products and services to its customers.

Genfit also complies with legal requirements to share information with authorities and other organisations when necessary.

What Will Happen If I Contact You?

If you get in touch with us, we may provide you with information that we believe will be of interest to you. This information can include details about our products and services, as well as related offers. We will also address your inquiries and provide assistance as needed.

What Data Will Be Stored?

The types of personal data collected include personal details, contact information, home address, financial data (in some cases), communication records, contest or promotion-related data, responses to marketing, and telemetry information.

What Data Will Be Shared?

We may share your personal data with other parties under certain conditions, as explained in this Privacy Policy. These situations include:

  • Reorganization or Sale: If we undergo a reorganization or are sold to a third party, your personal data may be transferred to the reorganized entity or the acquiring third party.
  • Authorized by You: If you provide your authorization for the sharing of your personal data, we may do so.
  • Legal Requirements: We may share your personal data when required by law.
  • Complaints: If you file a complaint with us about our services or products, we may forward relevant details, including your personal data, to Contractors and Suppliers.
  • Suppliers: We may share your personal data with suppliers to fulfill contractual and legal obligations, but this sharing will be limited to the minimum information required for providing services and products.

    How Long?

    We retain your data for the necessary duration to provide our products and services to you and to meet our legal and regulatory obligations. The specific length of time we keep your data depends on the type of data and its intended purpose. It’s important to emphasize that we strictly adhere to the legal requirements in the UK regarding data retention, which may entail retaining your data for a minimum statutory period as mandated by law.

    The exact duration of data retention can vary, and we always ensure compliance with the relevant data protection and privacy laws in the UK. For precise information about data retention periods for different types of data, please refer to our Data Retention Policy or feel free to contact us for more details.

    Who Can Access My Data?

    At Genfit, we take your data privacy seriously, and we want you to know that we handle your data with care and responsibility. Only authorized individuals and entities are granted access to your data, and this access is strictly controlled to ensure your privacy and security. These authorized parties include:

    • Our Genfit Team: Our team members access your data as needed to provide our services, respond to your inquiries, and effectively manage our relationship with you.
    • Trusted Third-Party Suppliers: In some situations, we may share your data with reputable third-party suppliers, but only to the extent required for them to fulfill their contractual and legal obligations while providing services and products.
    • Compliance with Legal and Regulatory Authorities: We may disclose your data to adhere to legal and regulatory requirements, as mandated by law or in response to official requests.
    • Reorganization or Sale: If Genfit undergoes reorganization or is acquired by a third party, your personal information may be transferred to the reorganized entity or the acquiring third party.

    Rest assured, we are committed to protecting your data and ensuring that it is handled responsibly in compliance with the law and our Privacy Policy. If you have any questions or concerns regarding data access or privacy, please feel free to reach out to us for further information and assistance.

    How Is My Data Kept Secure?

    At Genfit, we prioritize the security of your data. We employ various technical and organizational security measures to protect it from unauthorized access and misuse, including regular backups, virus scanning software, access controls, restricted access areas, data encryption, and limited access rights for staff.

    Our commitment to data security is unwavering, and we continually enhance our measures to ensure the confidentiality and integrity of your information. Your trust in our data security is our top priority.

    About This Privacy Policy

    This Privacy Policy outlines our procedures for the collection, storage, and processing of your information. We adhere to the General Data Protection Regulation (GDPR), which governs the fair and lawful handling of personal data. GDPR is guided by eight key principles:

    • Fair and lawful processing of data.
    • Collection for specific, lawful purposes.
    • Data adequacy, relevance, and non-excessiveness.
    • Ensuring accuracy and currency of data.
    • Limited data retention duration.
    • Data processing in line with data subjects’ rights.
    • Employing appropriate data protection measures.
    • Restricting data transfers outside the UK to regions with adequate protection.

    We are committed to upholding these principles and safeguarding your data.

    This policy serves to mitigate data security risks, including breaches of confidentiality, ensuring choice, protecting our reputation, and addressing risks inherent in data collection, storage, and processing. Your data security is our priority.

    Who We Are And How To Contact Us

    PV Fit Ltd t/a Genfit is registered in England and Wales and is registered with the Information Commissioner’s Office. The Data Protection Lead is Lauren Davies. You can contact us in any of the following ways:

    Name of Data Protection Lead: Lauren Davies

    Company name: PV Fit Ltd t/a Genfit

    Data Protection Lead Address:49-50 CoWorkz Business Centre, Minerva Avenue Chester Cheshire, CH1 4QL

    Data Protection Lead Number: 0344 567 9032

    Who This Privacy Policy Applies To

    This policy relates to data subjects of PV Fit Ltd t/a Genfit including clients, customers, suppliers, partners, employees, and all other individuals. Processing of your data is required in order to offer you our products and services and to run our company. It applies to all data that the company holds relating to identifiable individuals, even if that information technically falls outside of the GDPR. This can include:

    • Names of Individuals
    • Contact details
    • Postal addresses
    • Email Addresses
    • Telephone numbers
    • And other information as required.

    What This Policy Applies To

    This policy applies to the following:

    • Information you provide when contacting us.
    • Information gathered during discussions about our services.
    • Data associated with your website usage.
    • Details related to services, financial transactions, and other personal information essential for completing transactions.
    • Information stored as part of our ongoing business relationship.
    • Data acquired through our interactions.
    • Information obtained from external sources.
    • Data maintenance and servicing based on the information we hold.

    We typically do not handle sensitive data; however, in instances where we do, we maintain appropriate safeguards to protect your information.

    How Your Information Will Be Used

    We will only use your personal data for the purposes for which we collected it and as you would reasonably expect your data to be processed and only where there is a lawful basis for such processing, for example:

    Privacy Policy

    We may collect and process information about you, including your name, address, date of birth, address, contact details (including email address and mobile phone number), annual Consumption. We may take personal information from a range of sources.

    We use this information for the reasons we collected it. Sometimes, with your permission or when there’s a good reason allowed by the law, we may use your info to tell you about things like special offers.

    This document explains how you can change your mind about getting these messages. Even if you say no to marketing messages, we can still send you important messages about the services we provide with important services communications, including communications in relation to any services we provide to you.

    You’ll only get marketing messages from us if:

    • You asked us for information.
    • You told us it’s okay to send you marketing when you shared your details.
    • You didn’t say no to getting marketing messages.
    • We have a good reason allowed by the law.

    We’ll always ask for your clear permission before we share your info with other companies for marketing.

    How To Change Your Preferences

    We operate in line with the GDPR data protection guidelines. We respect your rights and will respond to any request for access to personal information and requests to delete, rectify, transfer, data and to stop processing. We will also advise you on how to complain to the relevant authorities. Where possible any requests or objections should be made in writing to the Data Controller, or you can visit our website, call, or email us to contact us to exercise your rights, make a complaint, or change your preferences at any time.

    Opting Out At A Later Date

    Where you give your consent for us to process your data, for example when you agree to us sending you marketing information or where you agree to us processing financial data, you can contact us to amend or withdraw your consent at any time. You can also choose to object to processing and request deletion of your data. We respect all user rights as defined in GDPR. If you have any comments or wish to complain please contact us.

    How We Store And Process Your Data

    Your data will be collected, stored, and processed securely, where we transfer your data internationally, we will ensure we take appropriate precautions to protect this data. Your data will normally be stored for up to 7 years in order to meet our legal obligations and protect our interests.

    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us. If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

    We may be legally obliged to disclose your personal information without your knowledge to the extent that we are required to do so by law; in connection with any ongoing or prospective legal proceedings; in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

    Genfit is committed to enhancing the quality of our services. To achieve this, we may implement artificial intelligence (AI) technologies to improve user experiences, personalize content, and streamline processes. These AI systems will process data for the purpose of enhancing the services we provide. We ensure that these technologies are implemented in compliance with data protection regulations.

    Our Obligations

    We are a Data Controller. In relation to the information that you provide to us, we are legally responsible for how that information is handled. We will comply with the GDPR in the way we use and share your personal data.

    Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

    • Request access to your personal data.
    • Request correction of your personal data.
    • Request erasure of your personal data.
    • Object to processing of your personal data.
    • Request restriction of processing your personal data.
    • Request transfer of your personal data.
    • Right to withdraw consent.

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

    We aim to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

    Third Parties

    We may have to share your personal data with selected third parties in order to meet our obligations to you and for the purposes described in this document:

    • Service providers who provide IT and system administration services.
    • Third parties including data processors, suppliers, service providers, equipment providers, and other third parties as required to run and grow our business.
    • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, credit scoring, banking, legal, fraud protection, insurance and accounting services.
    • Other technology companies providing tracking, analytics, and advertising companies.
    • Social media companies.
    • Companies in our Group of companies.
    • Partners and other organisations involved in the provision of our services to you and as required to operate our company.
    • Government organisation, regulators, other legal authorities and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
    • Third parties to whom we sell, transfer, or merge parts of our business or our assets.
    • Other companies as required to meet our obligations to you and run our business.

    We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.


    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

    Where required under GDPR will report any breaches or potential breaches to the appropriate authorities within 24 hours and to anyone affected by a breach within 72 hours. If you have any queries or concerns about your data usage, please contact us.

    Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


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    Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

    You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

    As well as your ability to accept or reject cookies, we also require your permission to store cookies on your machine, which is why when you visit our site, you are presented with the ability to accept our terms of use, including the storage of cookies on your machine.

    Contacting Us, Exercising Your Information Rights And Complaints

    If you have any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact: Lauren Davies, PV Fit Ltd t/a Genfit. We aim to process data protection requests within 30 days, SAR responses are usually free, but we reserve the right to charge for excessive or unfounded requests. We fully comply with Data Protection legislation and will assist in any investigation or request made by the appropriate authorities.

    If you remain dissatisfied, then you have the right to apply directly to your local data protection authority.  You can find the list at:


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